TiVo Segmentation Analytics Harvard Case Solution & Analysis

ThinkAlike, which is a fictitious advertising consulting firm, was requested by TiVo to categorize the marketplace for its new digital video recorder (DVR) merchandise. Pupils are requested to assess data that was realistic and create sections which is useful for TiVo’s marketing strategy.

The learning objective here is that after examining and reading the instance, the students will be able to create segmentation data and to run fundamental advertising evaluation of data that is realistic and comprehend skill and the science of the procedure.

Publication Date: 01/25/2016

This is just an excerpt. This case is about Accounting

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