Just Us! Community-based Tourism Harvard Case Solution & Analysis

The assembly would take place some time between May 1 and May 14, 2010, National Fair Trade Weeks. The coordinator was preparing her to-do list for the occasion. Just Us !, a Nova Scotia, Canada-based cooperative that offered fair trade products, had an extremely loyal regional following, and the coordinator desired to convey the way the premium paid for fair trade products actually helped maker communities.

Just Us Community-based Tourism Case Study Solution

She was planning several occasions for the AGM, but, above all, demonstrations and discussion of the Community-based Tourism (CBT) excursion they had taken to Oaxaca, Mexico in 2009, and had intended to take again in 2010. For the AGM demonstration, she desired to arrange the budget information along with the trip guidelines into a triple bottom line format. The case can be taught in conjunction with two previous instances: Advertising Planning at Just Us! Cafes, Ivey product # 9B09A014 and Just Us! Coffee Roasters, Ivey product #9B06A027.

PUBLICATION DATE: February 17, 2011 PRODUCT #: W10012-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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