The Ultimate Fighting Championship and Cultural Viability Harvard Case Solution & Analysis

Ultimate Fighting Championship (UFC) American mixed martial arts (MMA), a company based in Las Vegas, Nevada. UFC is controlled by the parent company Zuffa LLC, which owns Frank and Lorenzo Fertitta and Dana White. UFC seen great success since it was purchased from its founders in 2001 for $ 2 million. The owners have done MMA in high demand product in terms of a live event ticket sales, homes with pay-per-view (PPV) purchases and general popularity among its key demographic: Men aged 18 to 34 years. However, this success has occurred in the United States, and Lorenzo, the current UFC chief executive officer (CEO), wants to expand the reach of organizations around the world. With several successful international events in countries that are culturally quite comparable with the United States (the UK, Germany and Canada), Lorenzo must decide if UFC can be culturally viable in several new international markets. In particular, he is interested in the potential to work in China, India and South Korea. This case has been designed for use in: international business, organizational behavior, strategic management, business and society (business, government and society), leadership, and marketing solutions for the following issues: the difficulties inherent in determining if the potential market (ie international location) will be cultural, suitable for a product or service, competitive advantages, strategic development, analysis of the environment, government regulation, the impact of leadership on organizational extension and brand development and management. "Hide
by Tara Ceranic Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: May 26, 2011. Prod. #: W11288-PDF-ENG

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