The KLM Approach to Alliances Harvard Case Solution & Analysis

When it merged with Northwest Airlines in the U.S. in 1989, KLM is the first airline in Europe to start the main transboundary airline alliance. This was followed by a series of pan-continental alliances in the formation of Star Alliance, OneWorld and SkyTeam. This study highlights the key milestones in the development of major alliances KLM, with a focus on the north-west with additional information on relations with Kenya Airways China Southern Airlines and smaller. It covers the aviation industry, the history of KLM, alliances and mergers attempts, Air France-KLM merger and the current approach of KLM in alliances. "Hide
Africa Arino, Pinar Ozkan, Jordan Mitchell Source: IESE 23 pages. Publication Date: 07 Oct 2008. Prod. #: IES212-PDF-ENG

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