The Canadian Police Knowledge Network Harvard Case Solution & Analysis

Introduction:

The Canadian police knowledge network (CPKN) was Canada’s leading provider of online training solutions for police and law enforcement personnel. The company has developed economically and engaging e-learning courses primarily to meet the needs of front line officers. Courses were hosted on CPKN’s Learning Management System and delivered via its website. It is formed by the Holland College in 2004 and formed as a non-profit organization. By the end of the year 2011, CPKN becomes one of the leading suppliers of e-learning solution. Recently, the company has approximately 65000 users that are registered.  These learners also include INTERPOL and Regina based royal Canadian police.

Issues identification:

Even after having improvements and recent success, the management of the company knows and believes that the company can go even further and the company is full of potential, therefore, the company is in high need to find ways through which it can improve its financial performance along with seeking for new and innovative ways to reach customers. One of the main issue discuss in the case is related to academic principles and issues related to various learning styles and the inclination towards it. The professors at CPKN are resistant to change and thus wants to stick to their old style of teaching ignoring the fact that it is more costly and time consuming. In addition to this, the company also needs to decide whether it should stick to its traditional customers for serving that is the police or the company should go for a more diversified range of other customers as well.

Situational analysis:

E-learning:

The management at CPKN believes that there is a huge potential in online learning and the world is focusing more on adopting various approaches of e-learning to deliver their courses and lectures. In addition to this, the management at CPKN believes that the concept of e-learning has more or at least similar advantage in comparison with traditional learning style. The company has done various researches to prove its idea right. In most of the researches, it has proved that people like the concept of e-learning more and thus they like to recommend it to others as well.

Target markets:

The traditional target market of the company is based on three categories known as primary, secondary and tertiary market.

Current market

New markets
PrimaryCommunity policing in Canada.65000 officers

RCMP 17000 officers

211 police services

38000 municipal officers.

Private security

8500 private investigators

120000 security guards.

SecondaryLaw enforcement in Canada.Correctional services Canada.

Public safety data

Canada border services agency.

Real estate

100000 brokers

and sales people in Canada.

TertiaryInternational law enforcement.Maritime security.

SWOT analysis:

Strengths:

One of the major strengths of CPKN is the brand recognition and leadership position in the industry. In addition to this. The company also possesses strong leadership and management skills. Moreover, the company has the capacity to design and develop different and efficient design in terms of online learning courses. Furthermore, the company has a long history of good performance and good performance in terms of revenue growth.

Weaknesses:

Weakness is the internal factor of any company. One of the major weaknesses found at CPKN is that there are no such performance measurement and management practices followed through, which nobody is able to judge the performance of another individual correctly. It is important for the companies to be selective in terms of saying yes or no to opportunities. In case of CPKN, the company has a history of saying yes and welcome all the opportunities. In addition to this, the company is inefficient in terms of allocating its resources in various investments.

Opportunities:

Opportunities are the external factors that impact companies in a positive ways. One of the biggest opportunities for CPKN is the new markets in which the company is planning to enter. Private security companies seem potentially lucrative as well. In addition, the company is not bound and restricted to be in the police domain in terms of providing resources. Lastly, there is a chance that other markets might be more open to e-learning.

Threats:

One of the biggest threat that is also a major problem for CPKN is the status quo. Trainers are not willing to quit their traditional style of teaching........................

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In 2004, Holland College, formed a not-for-profit organization with the Canadian police community and the National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, is the leading provider CPKN Canadian e-learning solutions for Canadian law enforcement agencies, with more than 60,500 registered students - including clients such as Regina-based Royal Canadian Mounted Police and Interpol. Today, these students have successfully completed over 161,000 events rate. Despite recent advances CPKN, its president believes that there is significant potential for growth of the organization, and he is looking for ways to attract new customers and improve the financial performance of the organization. "Hide
by Stewart Thornhill, Edward Gamble, Peter Frost, Andrew MacVane Source: Richard Ivey School of Business Foundation 17 pages. Publication date: April 30, 2012. Prod. #: W12950-PDF-ENG

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