Reliance Industries has become a major player in the Asia-Pacific region, and began to make its presence in the global petrochemical and refining business segments. He also made forays into the exploration and production of oil and gas in various regions around the world. In this study, the evolution of the company from a family of small textile manufacturer to a global power within a few decades. This gives an idea of how the company was able to trade on their competitive advantage at home in building a global strategy. In the field of entrepreneurship and family business, the case allows the rich thematic discussions around understanding the role of business leaders, the pros and cons of family management in large corporations, and the impact on minority shareholders. From a global point of view of strategy, the case provides a rich description of the nuances of creating competitive advantage in the new market conditions, the benefits of late movers in the race for globalization, and unique modes of competition adopted by companies from the newly industrialized countries. Since it is set in India, it offers a comprehensive look at the ground realities in the country, covering topics ranging from capital market conditions, government control and regulation as a barrier to growth, as well as external relationship management as a key competitive weapon driving sustainable advantage " Hide
by Kannan Ramaswamy Source: Thunderbird School of Global Management 19 pages. Publication Date: 04 Oct 2012. Prod. #: TB0303-PDF-ENG
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