Second home market strategy of Tata Communications Limited (TCL) and its assessment of Russia as a new marketplace opportunity is detailed in this case scenario. Ahead of a July 2012 board meeting, TCL's Chief Strategy Officer had to decide whether to follow an acquisition opportunity in Russia.
The case follows TCL's conversion from an Indian public sector monopoly to a global challenger in its prior acquisition history, the telecommunications marketplace and its particular inroad into South Africa as a second home marketplace. The latest chance - to generate a third home marketplace in Russia - was the possible acquisition of a Russian Internet Service Provider (ISP) which had a business to business (B2B) focus and merchandise mix similar to TCL.
Tata Communications Emerging Markets Growth Strategy case study solution
PUBLICATION DATE: July 08, 2014 PRODUCT #: ISB041-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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