Although much of the semiconductor industry moved to a horizontal model, due to the complexity of technological evolution is a shift in the perception of boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturers," a return to the vertically integrated model, which fell out of favor for most chips. The case provides an opportunity to study the modular industry and the impact of technology changes on these boundaries, with significant implications for incumbents. "Hide
by Willy Shih, Yuan-Chieh Chang, Chintay Shi, Chen Chien-Fu Source: Harvard Business School 9 pages. Publication Date: June 20, 2008. Prod. #: 608159-PDF-ENG
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