IMD-2-0113 © 2005
Strebel, Paul; Steger, Ulrich; Ionescu-Somers, Aileen
The Head of Strategy at Syngenta; the world’s second biggest agrochemical company; as well as the Head of public Affairs are having a discussion. Both guys are asking themselves about Syngenta’s next steps in its global macro business environment.
The business has confronted and certainly will continue to face several key sustainability issues which are economically applicable; the men discuss these challenges and wonder about the consequences of previous events and current activities for their future sustainability strategy.
Sustainable Agribusiness Investment (B) Syngenta’s Challenge case study solution
Subjects: Sustainability; Strategy; Competitiveness; Global business environment
Settings: Switzerland; Worldwide; Agribusiness; $7.3 billion sales in 2004; 2nd largest agrochemical company; 3rd largest seed producer; March 2005
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