This case provides a definition of the strategy, the difference between corporate strategy and practice, and discusses how and why developing and implementing strategies for professional service firms differs from the development and implementation of the strategy of commercial firms. The case is considered as a practice strategy involves positioning in practice, the range of services and bringing the organization and its professionals to the position. Practices are continually forces that move their positioning. To be successful, the practice must dynamically modify or rebuild itself. CSAE concludes with a discussion of corporate strategy multipractice challenges facing professional service firms. "Hide
by Ashish Nanda 13 pages. Publication Date: January 25, 2004. Prod. #: 904060-PDF-ENG
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