Starbucks Coffee Company in the 21st Century Harvard Case Solution & Analysis

The case explores the opportunities and challenges facing the Starbucks in the early 21 th century. For more than 15 years, Starbucks has grown rapidly and successfully, helping to create a large, fast-growing market for specialty coffee, the construction of one of the most powerful brands in the world, and the formation of a new business model based on the decline of industry and responsible global citizenship. In 2008, Starbucks leadership faces a number of challenges - inside and outside the company - associated with this success. This case examines these issues in the context of the changing economy, increased competition, evolving consumer priorities, and place the organization on a large world stage. "Hide
by Nancy F. Koehn, Mary Besharov, Katherine Miller Source: HBS Premier Case Collection 45 pages. Publication Date: June 6, 2008. Prod. #: 808019-PDF-ENG

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Starbucks Coffee Company in the 21st Century

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