The case explores the opportunities and challenges facing the Starbucks in the early 21 th century. For more than 15 years, Starbucks has grown rapidly and successfully, helping to create a large, fast-growing market for specialty coffee, the construction of one of the most powerful brands in the world, and the formation of a new business model based on the decline of industry and responsible global citizenship. In 2008, Starbucks leadership faces a number of challenges - inside and outside the company - associated with this success. This case examines these issues in the context of the changing economy, increased competition, evolving consumer priorities, and place the organization on a large world stage. "Hide
by Nancy F. Koehn, Mary Besharov, Katherine Miller Source: HBS Premier Case Collection 45 pages. Publication Date: June 6, 2008. Prod. #: 808019-PDF-ENG
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