PET and PET food industry was one of the few bright lights in the otherwise gloomy retail outlook in 2009. This case gives the background of the animal retail industry information and strategic positioning information for PetSmart and PETCO, to enable students to develop their own balanced scorecard and strategy maps for the two companies. "Hide
on VG Narayanan, Lisa Brem Source: Harvard Business School 24 pages. Publication Date: September 22, 2009. Prod. #: 110025-PDF-ENG
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