Explores the challenges facing the new Investor Relations Manager for publicly traded customer relationship management software company, Mark Hanson, as he reinvents the disclosure strategy of the company against the new regulatory and competitive pressure and following the end of the order and the Securities and Exchange Commission. It is ideal for courses on investor relations and governance, and organizational structure. "Hide
by Cynthia Clark Williams Source: Babson College 31 pages. Publication Date: August 10, 2004. Prod. #: BAB095-PDF-ENG
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