Shanghai Volkswagen: Facing a New Era Harvard Case Solution & Analysis

Shanghai Volkswagen: Facing a New Era Case Solution

This article identifiesthe development of the Chinese auto industry and of Shanghai Volkswagen (SVW), a successful joint venture in China. Created in 1984, SVW is a joint venture between Volkswagen of Germany and the Shanghai Automobile Industry Corp. (SAIC). One essential component of SVW's strategy to date has been to work closely with local providers, many of which are commanded by SAIC. SVW is the top automobile manufacturer in China, howeverthe competitive landscape is changing fast, and the traditional strengths of SVW could prove to be impediments later on.

This is just an excerpt. This case is about GLOBAL BUSINESS

PUBLICATION DATE: July 08, 1999

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