Sears Roebuck and Co. Harvard Case Solution & Analysis

Arthur C. Martinez, the newly appointed CEO of goods Sears, have to decide how to turn the recession retail performance Sears' sales. After decades of dominance, Sears has lost its leading position in the retail Wal-Mart. Martinez task is to determine the Sears should expand its most successful product lines, switch to a higher margin line, or advertise their force as a last true one-stop shopping store. "Hide
by Rajiv Lal, Sanjay Sood Source: Stanford Graduate School of Business 24 pages. Publication Date: January 2, 1997. Prod. #: M278-PDF-ENG

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