Scharffen Berger Chocolate Maker (Abridged) Harvard Case Solution & Analysis

April 26, 2003, Scharffen Berger Chocolate opened its second store in a newly renovated building in San Francisco Ferry. He joined a number of other prestigious artisan food and specialty retail stores in a convenient location at the foot of Market Street in San Francisco. The opening of the second store was held at Scharffen Berger was in the midst of rapid expansion. The company recently raised $ 4 million in its second round of funding, and it has grown on average by 60% over the past five years. As the first new chocolate-making company to open its doors in the United States in the last 50 years, Scharffen Berger achieved unprecedented success in the industry is dominated by a few large producers. Since they first opened shop in 1996, the two founders of the company - John and Robert Scharffenberger Steinberg - gained national attention for its high quality chocolate made with fine artisan European methods. Through its commitment to quality, Scharffen Berger became the media darling and an important player in the burgeoning industry of gourmet chocolate. Maintaining her elaborate reputation for quality, expanding production capacity is likely to be a key issue for the company as it continues to grow. "Hide
by Michael T. Hannan, Greta Hsu Source: Stanford Graduate School of Business 12 pages. Publication Date: November 30, 2004. Prod. #: OB50-PDF-ENG

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