Laurier School of Economics and Business Greatest Case Award 2013. The establisher of Sawchyn Guitars produces great handcrafted acoustic guitars and mandolins.
Subsequent to 40 years of operating from a two- backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business remains strong, the owner sees the opportunity to realize his dream of providing a full service musical instrument haven for the local music community through a storefront that is proper.
Public reception to the new shop is overwhelmingly positive, after starting a new retail place, but the ability to construct new instruments is restricted by the success in new business lines. Even with the passionate answer to the shop, the business is familiarizing with growing pains that are unexpectedly associated with managing small-business growth.
Sawchyn Guitars Can an Old Business Learn New Tricks case study solution
PUBLICATION DATE: August 23, 2013 PRODUCT #: W13355-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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