With stock markets in major drop, Rudy Wong, an investment adviser for a wealth management business had to determine how best to reassure each of his customers in forthcoming meetings: by communicating logical arguments based on his portfolio management expertise and investigation, or by managing emotions and attempting to reestablish his customers' faith in the market.
He also desired to reconsider the investment strategy he had developed for each client and propose that they either "stay the course" with existing strategies or make modifications. The case allows for a rich debate of the function of investment advisors, the importance of asset allocation, active versus passive management, investment target setting, the international monetary catastrophe of 2007-2009, and use of behavioral finance issues like prejudices, reliance on heuristics, and framing.
Rudy Wong, Investment Advisor case study solution
PUBLICATION DATE: January 15, 2010 PRODUCT #: 910N04-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
Related Case Solutions & Analyses:
Cosmeticos de Espana S.A. (B)
Malcolm Life Enhances Its Variable Annuities
Pantera Communications Inc.
Elan Corporation Turnaround
PayPal Merchant Services
KingJewels: Ethical Leadership in Practice
Sun Batteries Inc.
Cap Gemini Ernst & Young: Global Merger (A)
U.S. Educational System: Key Issues and the Role of Business Leadership
Economics of Retail Banking Note
