Describes the course of a new product launch (HCS-100, hospital communication system).) Medical ring sold only five systems for six months from the annual rate of 30. There is a lack of consensus within the organization on how the new product efforts should be organized. In addition, there are differences of opinion on which distribution channels are most appropriate. These issues must be resolved before the board meeting scheduled for the following day. "Hide
by V. Kasturi Rangan, Christopher Fay Source: Harvard Business School 24 pages. Publication Date: September 14, 1988. Prod. #: 589046-PDF-ENG
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