Renewing GE: The Africa Project (A) Harvard Case Solution & Analysis

This case profiles the evolution of African-American General Electric form (AAP), a group of employees of intimacy, and his efforts to expand the company's involvement in Africa. AAF was founded in 1991 to help set before GE, preservation and development of black employees. By 1995, members of the AAP began asking Jack Welch, the company plans to develop business in Africa. After Welch invited the group to conduct due diligence, it was concluded that the time was not for GE, to make a substantial investment in Africa. However, when Jeffrey Immelt began attending workshops AAF in 2001, the issue of GE in Africa surfaced. In 2004, Mr. Immelt pledged $ 20 million to finance the "Project Africa" ​​(later renamed "The development of health care in the world"), the charitable efforts of GE and GE Foundation support AAF to improve health outcomes in Africa. "Hide
by David Thomas, Stephanie J. Creary Source: Harvard Business School 24 pages. Publication Date: April 7, 2011. Prod. #: 411093-PDF-ENG

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