Qingdao TGOOD Electric Corporation Harvard Case Solution & Analysis

Founded in 2004, TGOOD currently the largest specialized designer and manufacturer of cabin type conversion and distribution equipment in China, with the main products of the open cockpit type of power equipment in the premises completed cabinets, offered mainly for railways, coal and energy. In 2001, President Yu TGOOD Dexiang led dozens of their younger colleagues to resign from state enterprises and dive into the market. By 2011, the riding on a huge wave of railway construction in China and is fighting hard, TGOOD evolved from unknown business of 20 people and 8 million yuan of assets in growing businesses with net assets of more than RMB 1.1 billion in annual revenue operating over 600 million yuan and the employment of about 1000. In September 2009, TGOOD became the first company in China to trade on the Shenzhen Stock Exchange GEM. At the same time, Yu Dexiang built in his special way cohesive and complementary entrepreneurial team and the core team of staff. In 2011, in connection with the activation of down railway minister Liu Zhijun reasons for corruption and severe HSR accident happened in June of 2011, China has slowed the construction of the railway, which led to a major setback in the development TGOOD author. This case was written at a time, TGOOD began to rebuild its industrial structure and Yu Dexiang thinking about strategic priorities "second pre-" and the new challenge of building a team. "Hide
by F. Warren McFarlan, Zheng Xiaoming, Chen Hao, Hong Zhang Source: Tsinghua University 21 pages. Publication Date: October 30, 2012. Prod. #: TU0035-PDF-ENG

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