Associate Advertising Manager at Procter & Gamble Company is considering several options to strengthen the company's position in the market of light duty liquid detergent. One option is to introduce a fourth brand of Procter & Gamble in the category. Provides essential information on the management of the organization brand Procter & Gamble. "Hide
by John A. Quelch, Alice M. Court Source: Harvard Business School 29 pages. Publication Date: November 3, 1983. Prod. #: 584047-PDF-ENG
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