Priceline patent describes in his "reverse auction" pricing mechanism, talks with Microsoft to license Microsoft's patent in the Expedia service, then use Microsoft, technology without a license, and Priceline decision whether to sue Microsoft for patent infringement. "Hide
by Constance E. Bagley, Michael J. Roberts Source: Harvard Business School 67 pages. Publication Date: September 7, 2001. Prod. #: 802074-PDF-ENG
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