Porsche Changes Tack Harvard Case Solution & Analysis

Ad (Germany) the intention of Porsche, to take a 20% stake in Volkswagen (Germany) in September 2005, was met with direct opposition from many shareholders in both Volkswagen and Porsche. The main investment banks immediately downgraded Porsche from buying to selling, claiming massive returns on investment of about $ 3 billion, most likely, will never accrue to shareholders. Although Porsche and VW is currently working to produce the Porsche Cayenne and Volkswagen Touareg, are shares of the two companies would far down the path of cooperation far beyond the production of sport utility vehicle. Although Porsche explained his investment decision one that would ensure the sustainability of its future cooperation with VW, many critics saw it as a choice of saving shares and p h Porsche families by nonfamily shareholders.
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by Michael Moffett Source: Thunderbird School of Global Management 13 pages. Publication Date: May 30, 2007. Prod. #: TB0067-PDF-ENG

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