University of California, Berkeley-Haas collection". In 2005, Faraz Hoodbhoy and Adnan Agboatwalla founded PixSense, a business that will solve the apparently simple problem of creating technology to get pictures off of cell phones. This was pre-digital file that could be automatically uploaded and shared with friends and the PixSense team hoped to develop technology that will quietly compress photo and Apple App Store days.
By the end of 2009, Hoodbhoy and his team had raised about $20 million dollars in many rounds of funding that contained a seed round, too as additional financing from ATA Ventures, Innovacom (France Telecom's enterprise arm), and Qualcomm Ventures. PixSense's earnings had reached roughly $2 to $3 million per year and the business had grown to over 100 people in the United States and Pakistan, the ethnic heritage of the creators. As Hoodbhoy and his team were close to marking PixSense's fifth anniversary, they reflected on the company's go to-market strategy, wondering if all of their early choices were the optimal ones."
PixSense Go-to-Market Strategy case study solution
PUBLICATION DATE: August 01, 2012 PRODUCT #: B5685-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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