Describes the new policy of the National Archives invites corporate cosponsorship historical exhibits and celebrations. In November 1989, the company Philip Morris (PM) has become the first sponsor of the celebration of the bicentenary of the Bill of Rights, and the announcement of cosponsorship used as the basis of a large corporate style and image campaign in the media. It also describes other ongoing initiatives PM to maintain and improve their corporate image. Students are encouraged to consider the potential benefits and risks of corporate campaign, the Prime Minister, and then explore the dimensions of this particular campaign. "Hide
by Stephen A. Greyser, Norman Klein Source: Harvard Business School 9 pages. Publication Date: April 20, 1990. Prod. #: 590108-PDF-ENG
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