PETAs Kentucky-Fried Cruelty Inc. Campaign Harvard Case Solution & Analysis

A year and a half after a call from his campaign against the fast food giant McDonald's, vegan campaign coordinator of People for the Ethical Treatment of Animals (PETA) has contacted Kentucky Fried Chicken (KFC), to warn the company that it will be the next target. He said in his letter that while many competitors KFC convened in consultants to help with the investigation of animal welfare, grown and killed for their business, KFC appeared no interest in this matter. PETA would not want to deal with KFC in the campaign, but if the company refused to cover the animals gather to begin to look at the question of how to raise and kill their chickens more humanely, all flyers, alert action, posters, billboards, T-shirts and press releases PETA is currently being prepared and will be devoted to KFC cruelty to chickens. In January 2003, PETA, tired of what he saw as a lack of KFC in open communication, public misinformation and outright obstruction of the changes, announced a campaign against the company in the media in the news is full of events describing the bloody cruelty KFC in animal factories. Now is the time to KFC, to respond. "Hide
by Gerard Seijts, Michael Sider Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: March 29, 2004. Prod. #: 903C45-PDF-ENG

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PETAs Kentucky-Fried Cruelty Inc. Campaign

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