When a laboratory found traces of carcinogenic benzene in bottles of Perrier, Perrier Group of America immediately announced a voluntary recall of all U.S. imported water brand Perrier. This case describes the press to withdraw U.S. and around the world recall that followed. Also presented keynote company officers (some presented in the form of advertising) and various experts. Students are encouraged to learn a few of the issues that arose as the company tried to explain their problems and to defend the purity of their products. Concludes with the announcement of restarting the brand "production Nouvelle». "Hide
by Stephen A. Greyser, Norman Klein Source: Harvard Business School 4 pages. Publication date: April 10, 1990. Prod. #: 590104-PDF-ENG
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