PepsiCo: QTG Emerging Channel Investment Harvard Case Solution & Analysis

This case is the possibility of a Quaker-Tropicana-Gatorade (QTG) division of PepsiCo to invest in one or both of two small but fast-growing retail channels: Channel dollar and Natural Channel Foods. The case provides an overview of business strategy PepsiCo, focusing on health and wellness and diversity. The case also provides a wide range of information, including population projections and detailed information about the characteristics of each channel. Students are challenged to take a broad, general view of governance in developing recommendations. "Hide
by Timothy M. Laseter Source: Darden School of Business 18 pages. Publication Date: November 9, 2005. Prod. #: UV1453-PDF-ENG

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