Pahalwan’s: Need For a New Marketing Strategy Case Study Solution
Competitive Environment Analysis
The competitive environment is as fierce and strong as the market players, i.e. McDonalds, KFC, Domino’s and Pizza Hut. The threat of substitute products is a strong force; thereby, giving more choices to customers.Moreover, the young generation prefers to purchase products from these competitors,as they offer delicious and high quality menu to the customers. These brands have loyal customer base, who are willing to pay high prices for the product they like to have in the morning time. The intensity of competition is driven by the brand value, high quality products, an improved brand image, greater financial outcomes and an improved capability in enhancing the customer experience by creating an environment that is soothing as well as relaxing.
Driving forces
Product innovation
The product innovation &marketing is the driving force, which provides solid foundation to achieve the customers’ loyalty and to survive in the highly competitive market arena by following the production quality policy.
Technology improvements
The company need to get engaged in a wider range of topics, which include the usage of technology & social media, to curb the employees’ attrition and takeout. The technology improvements would most likely lead the company towards having an increased number of sales, which would help the company in being more productive than before.
Social and societal changes
The company can ask the customers to post their pictures with the meal offered by the company and create its own hashtag. Keeping the customers interested as well as engaged, would help the company to have a substantial growth in the competitive market.
Recommendations
Expand product offerings
The company could add new products in the product line, which are popular among kids and youth, such as: pasta, salad, sandwich, pizza and so on. The company can also offer sugar free products to the customers, in order to retain the health conscious customer segment. It would allow the company to beat the competition.
Improved customer service
The company needs to focus major emphasis on improving the customer experiences well as customer satisfaction through improving the aesthetics and ambiance as well as the seating area to attract the customers. The company could exploit the opportunity of adding capacity and expanding the shops by converting some area into dinning space, in order to provide a relaxing and soothing atmosphere to the customers.
Operational management
As operational management is delivery focused; it would help the company in making sure that the production is carried out efficiently. It would allow the company to create optimized schedules balancing delivery performance and production efficiency. The operational efficiency would assure the speed, affordability and quality of products, as it contains various aspects, such as: production, inventory management and distribution.
Geographic expansion
Pahalwan could geographically expand the stores across various states in the country, including: Haryana, Rajas than etc., in order to increase the awareness and visibility of the brand and to drive scales. By doing so, the company would be able to access the talent pools and new markets, making the company to be able to reduce its cost and fuel its growth..............
This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.
