Online Retailers Harvard Case Solution & Analysis

Description of online stores, the companies that use the Internet to sell physical goods. Defines online stores and describes the different ways to classify them. Explores their economic model and value proposition for consumers in comparison to offline retailers. Furthermore, studies of winning at online stores from persecution "Get Big FastĀ» strategy - that is, investing aggressively in customer acquisition and brand building - and determine best practices that online retailers can use to maximize their chances of success. Finally , discusses the implications of trading "bots" and the prospects for disintermediation retail vendors. "Hide
by Thomas R. Eisenmann, Alistair Brown, 29 pages. Publication Date: December 11, 2000. Prod. #: 801306-PDF-ENG

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