Management of the company is considering the possibility of launching rebranding all promises, "What you need. What you need to know." The questions of when to start a campaign due to the large amount of effort to prepare and support the technology needed to deliver on the promises. "Hide
by James L. Heskett, Dan Maher, Dan O'Brien, Tom Watson, Jeffrey F. Rayport Source: Harvard Business School 23 pages. Publication Date: January 2, 2003. Prod. #: 803111-PDF-ENG
Related Case Solutions & Analyses:
Cruzsalud: Health Care for Low-Sectors
ghSMART 2006: Pioneering in Professional Services
Magid Glove and Safety Manufacturing Co.
MDCM Inc. (B): Strategic IT Portfolio Management
Survivor Scios: Reality Biotech–The Anatomy of a Growing Biotech Company
Myriad (A): Breast Cancer Testing in Britain
Washington Post: Balancing Technology and Human Resources by Design
European Airline Industry: Ryanair in 2003
Michelin and the Global Tire Industry in 1999 Award winner Prize Winner
The European Non-Life Insurance Industry and AXA in 2001 Award winner Prize Winner
