Oasis Hong Kong Airlines: The First Long-Haul Low-Cost Carrier in Asia Harvard Case Solution & Analysis

Founded by Priscilla and Raymond Lee and headed by chief executive Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-distance, low-cost carrier. The airline has received permission to fly to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005. It announced the acquisition of two Boeing 747-400s in March 2006, is scheduled to begin its first service to London in October 2006. In an effort to bring the best features of traditional and airlines together, the first time the airline business models that offer world-class, long-haul product at an affordable price, but it was too early to say if the airline would be successful. "Hide
by Andrew Lee, Gary Chan, Venkat Subramanian Source: University of Hong Kong, 23 pages. Publication Date: August 19, 2008. Prod. #: HKU786-PDF-ENG

Oasis Hong Kong Airlines: The First Long-Haul Low-Cost Carrier in Asia Case Solution Other Similar Case Solutions like

Oasis Hong Kong Airlines: The First Long-Haul Low-Cost Carrier in Asia

Share This