Pupils are requested to write a cohesive and comprehensive business plan for a municipally owned movie theatre in small-town Palmerston, Ontario. The theater building is structurally unsound and major renovations are needed. Students must complete a thorough qualitative analysis (business, consumer, competitor) and quantitative analysis (two years of monthly cash budgets including sensitivity, two years of projected income statements, and also the financing amount demanded to go ahead together with the project).
Norgan Theatre Case Study Solution
Student analysis should also contain a strategy for the managing of staff; appropriate pricing, promotion and advertising plans, a cohesive marketing strategy that addresses the product offered, and the time period required for payback of the loan.
PUBLICATION DATE: February 09, 2011 PRODUCT #: W11030-PDF-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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