NETFLIX IN INDIA Case Study Solution
Analysis:
With the growing demand forInternet services and the existence of numerous competitors in the market, it would be difficult and time consumingfor the company to gain its footholds in the market. However, by doing some changes in its services,the company could gain the customers’ attention and meet the customers’ needs. Netflix hasa well-known name in the international streaming and making original content, so it will help the company to stand as a strong competitor in the Indianindustry.
However, the population of India is pricesensitive and most of the population lies in the middle class category, because of which the company has to reduceits subscription charges. The company has the ability to produce its own content,and has a strong technical support to cater the growing needs of its customers. The problem of under-developing the internet base hinders the provision of the best quality content and an overall experience to the customers.(Norton, 2008).
Conclusion:
Netflix is facing various challenges in making the final decision about the way to expand in India but by taking numerous steps the company can come up with innovative content, which would make it more competent and help it ingaining its desired position in the Indian market.
.........................
This is just a sample partical work. Please place the order on the website to get your own originally done case solution.
