MusicJuice.net: The Challenges of Starting Up a New Internet Venture Harvard Case Solution & Analysis

MusicJuice.net is a brand-new site developed to bring together artists and a fan-base in order to raise financing for brand-new bands. It makes it possible for artists to bypass the big recognized record business and their high royalty takes, while offering fans direct contact and participation with amazing brand-new acts.

MusicJuice.net The Challenges of Starting Up a New Internet Venture Case Study Solution

Most notably, the case shows the challenges of starting brand-new Internet endeavors and the early phase establishing problems that are included. After a long and expensive hold-up in developing their site, the 2 creators of MusicJuice.net have actually struggled to produce any interest and even awareness among online artists and fans, in spite of just restricted competitors from other gamers in the market - a scenario, which is currently starting to alter. Students are asked exactly what the business owners behind MusicJuice.net can do to raise awareness of their service and to produce adequate clients to endure.

PUBLICATION DATE: May 21, 2010 PRODUCT #: 910A13-PDF-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS

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