Microsoft – Strategic Analysis Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Microsoft – Strategic Analysis Case Study Solution

Brand Positioning:

The organization has positioned itself as a leading manufacturer and seller of software and hardware components, the leading providers of cloud computing services, social networking services, video games and internet services. Microsoft’s market positioning comprises targeting multi more than one segment at the same time which includes youngsters above 16 years of age, business professionals, price-sensitive customers, male and female employees and professions (Dudovskiy, John, 2020). In addition, the brand value of Microsoft rose by 408 billion U.S. dollars in 2019 as compared to 2018 i.e. competitive to Apple. (Why 2019 was a blockbuster year for Microsoft)

Competitive Strategy:

The competitive strategies of the organization comprise strong brand image and leadership, risk minimization by investing in different markets and targeting multiple customer segments, employing effective marketing strategies that includes marketing through LinkedIn and social media. However, the core competitive advantage the organization enjoys is the emphasis on innovation as each year the organization invests a large sum in research and development which is evident by the increase of 10% in R&D due to investment in cloud engineering. (Microsoft Annual Report, 2018)

Conclusion:

It is concluded that the future profitability of the organization is likely to increase further in the future, due to industry growth of 2.57 percent, low threat of substitutes and new entrants, influence over prices due to the low bargaining power of users and suppliers. In addition, the organization has the highest share in the IT global IT industry, focuses heavily on innovation and markets multiple customer segments, it can be concluded that the organization has higher growth prospects....................................

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