Merloni Elettrodomestici was founded in 1975. This case traces the evolution of the company's strategy, organization and management, it is the player number 3 in Europe (№ 1 in Eastern Europe). The questions refer to the geographic expansion, distribution of resources and organization. "Hide
by Joseph L. Bower Source: Harvard Business School 21 pages. Publication Date: January 14, 2003. Prod. #: 303062-PDF-ENG
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