Marketing HBS Case Solutions

TRSB (A): Strengthening a Service Brand in Business-to-Business (B2B) Marketing Case Solution Two-part case: TRSB (A): Strengthening a Service Brand in Business-to-Business (B2B) Marketing With this case, trainees will choose how to enhance the brand of this business-to-business (B2B) service business to guarantee its survival. To attain this objective, the business has actually allocated $250,000 […]

Katja’s Danish Bread (A): Making Some Dough – Exercises in Price, Demand, Cost, and Capacity Case Solution Through this set of 6 exercises, trainees get a deep understanding of the strong connection in between rate, need, variable expense, and capacity. Workout A is provided to trainees prior to class, and then Exercises B-F are handed […]

Magellan Boatworks Case Solution Case Solution In the face of political and financial unpredictability in late 2016, Magellan’s VP of sales and marketing, Walt Robinson, questions whether he ought to ask for a spending plan boost for 2017. Can Robinson’s group boost sales even with a lower spending plan? Should Robinson think about altering Magellan’s […]

Canada’s Largest Health Website Goes Social (B) Case Solution PS was introduced in 1998 throughout the dot.com period, so it came before the social web period. PS had actually been Canada’s largest customer health-related website considering that 2001, however Charmian Harvey, its CEO, recognized the website had to adjust if it was to stay effective […]

CNS Worldwide Case Solution CNS is thinking about withdrawing from the market if it can not discover a method to increase costs. As a big public quote is about to be held, CNS need to choose whether to bid and, if so, at exactly what cost. The case presents trainees to specific prices systems, oligopolistic […]