Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean 

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean Case Solution This is just an excerpt. This case is about  SALES & MARKETING PUBLICATION DATE: May 16, 2016 In 2015, having actually led Hillside Beach Club (HBC) for 21 effective years, Edip Ilkbahar, HBC’s creator and CEO, was examining the prepare for a […]

Choosing the Right Metrics for Listerine Brand Management in Brazil 

Choosing the Right Metrics for Listerine Brand Management in Brazil Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: April 21, 2016 Ronaldo Art, brand supervisor for J&J’s Listerine, assessed the development he had actually made in market penetration for the oral health item from the time he began […]

Longchamp 

Longchamp Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: June 15, 2016 Longchamp’s Le Pliage is among the style world’s highly effective items, a cultural symbol around the world. Handling the low priced, nylon purse is challenging as Longchamp attempts to move its brand name upmarket into greater […]

AnswerDash 

AnswerDash Case Solution This is just an excerpt. This case is about  SALES & MARKETING PUBLICATION DATE: June 13, 2016 It is 2014 and AnswerDash, a start-up supported by equity capital, has actually not seen the extensive adoption of their online self-service client assistance service that they were anticipating based upon early progress in assisting […]

Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma 

Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma Case Solution This is just an excerpt. This case is about  SALES & MARKETING PUBLICATION DATE: October 28, 2016 Sales of the business’s items were assigned to suppliers in various areas, with each supplier taking pleasure in a monopoly within that area. One concern was whether presenting competitors […]