"Marketplace Design in Online Businesses" characterizes the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and helps equip entrepreneurs with tools to conquer these barriers. Key principles include making certain the depth, relieving congestion stemming from overuse, addressing asymmetric information, ensuring that it is safe and clear-cut for users to participate, and designing monetization strategies that do not interrupt, but instead contribute to the well being of the ecosystem.
Market Design in Online Businesses, Module Note Case Study Solution
PUBLICATION DATE: April 08, 2011 PRODUCT #: 911066-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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