Marine Stewardship Council (A): Is a Joint Venture Possible Between "Suits and Sandals?" Case Solution
Unilever, which is among the largest fish producers on the planet, had a powerful interest in finding a solution for this predicament. Unilever determined to found the Marine Stewardship Council (MSC).The article givesin-depth history of the WWF and both Unilever to comprehend their motives. Describes the procedure for setting up deals and the MSC with the problems of stakeholder direction. Interestingly, the WWF was greatly criticized by other environmental groups for joining forces with Unilever.
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: January 01, 2000 PRODUCT #: IMD008-PDF-ENG
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