The owner of an accessory shop in China is uncertain whether it turned out to be a wise decision to begin his own company. The owner has identified that in case the shop continues as it is, he might face a loss. He must come up with an alternative. Should he consider an employee's idea to cut prices in order to compete with low-end road stalls?
Maple Tree Accessory Shop Case Study Solution
Should he close the shop in the near future or depart the market? Whichever path he chooses, he is able to approach the decision using the theories of cost analysis and elasticity popular in microeconomics.
PUBLICATION DATE: September 25, 2014 PRODUCT #: W14473-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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