Macys Department Store Repositioning Harvard Case Solution & Analysis

In 2005-2006, the Federated Department Stores converted about 15 regional networks into a single national department store brand, Macy's, with 810 stores throughout the United States. In addition, the company moved to Macs in general consolidated retail landscape in an attempt to differentiate the company from its competitors. These maneuvers have been made to counter the decline in sales and profits in the traditional department store industry. Some retail analysts have suggested that the consolidation of Macy's, while interesting, was not to be, because the traditional department store was outdated person, but other analysts have suggested that the strategy of Macy, may have been the key to success in the industry is reduced. In 2008, the U.S. economy entered into a recession in 2011, it remained far from booming. Is Macy need to change part of its strategy to remain competitive? What should be changed? "Hide
by Homer H. Johnson Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: January 6, 2012. Prod. #: W11586-PDF-ENG

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