lululemon athletica: To Franchise or Not Harvard Case Solution & Analysis

Lululemon Athletica is on track to exceed $ 2 million in sales for 2001, a remarkable achievement considering it was founded in 1999. To achieve its goal of rapid growth, Chip Wilson, founder of Lululemon Athletica, considering franchising its concept. But challenges remain, including control over branding and store-level operations. On the other hand, the franchise would allow Wilson to rapidly expand and capture market share as competitors start to pay attention.

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This case is the fourth in a series of seven cases, Lululemon Athletica, aimed at making decisions using real options analysis. At other times in the series. 906M36, 906M37, 906M38, 906M40, 906M41 and 906M42 «Hide
by Eric A. Morse, Ken Mark Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: May 12, 2006. Prod. #: 906M39-PDF-ENG

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