Let's not kid ourselves: crises happen, even with contingency plans in place. This high-pressure situations like this, when true leadership is checked. Referring to numerous case studies, the author offers a guide to help managers lead their companies when the unthinkable happens. It starts with taking responsibility and build a perfect team to manage the crisis in hand. This means that communication in a personal way, with transparency, consistency and long term, in order to prevent uncertainty crippling the organization. Companies also need to learn from the crisis, in order to prepare for the next storm brewing on the horizon, because, whether we like it or not, other crises will inevitably arise. "Hide
by Jose Ramon Pin Source: IESE-Insight Magazine 8 pages. Publication Date: December 15, 2012. Prod. #: IIR086-PDF-ENG
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