This manual is based on a real case example of the turnover in the Swiss telecommunications industry. For three years, TDC Sunrise (sunrise) went from a massive loss (equivalent to about 27% of sales) in a respectable profit margin, one year earlier than originally anticipated. TDC, the Danish working telephone, pursues growth strategy. It was the largest foreign investment of any Danish company. The case describes the events after Kim Frimer, CEO of sunrise and the president asked me to "fix" the sunrise. Frimer was a rising star in the TDC ", which was thrown into the job, and then had to deliver." Although Frimer was entrepreneurial background and a good understanding of the industry and its ability to move people to action is impressive. He and his team have brought responsibility, discipline and focus to the organization, a significant expansion of the processes and thus improve performance. In addition, they seem to have been successful in pleasing customers and employees, as well as chiefs in Copenhagen. "Hide
by Preston Bottger, George Radler Source: IMD 35 pages. Publication Date: September 6, 2005. Prod. #: IMD389-PDF-ENG
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