Lamont, a private golf club, had survived but things were not like the good old days, when waiting lists to join were long, environmental problems were not front and center, and outside tournaments as a source of sales were out-numbered. The general manager has to work through a changing environment and also the current situation at Lamont to set a new course for the golf club. How is the club to grow, given competition for charity tournaments and events like weddings, and new and old golf clubs bringing existing and possible members away from Lamont, declining corporate budgets to support golf trips? How could the general manager deliver the expected gains with costs increasing by at least 10 per cent each year?
Lamont Golf Club What Next Case Study Solution
PUBLICATION DATE: December 16, 2010 PRODUCT #: W10003-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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