Additive (A) case. “Hide by Terry H. Deutscher, Christopher Spalding Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: April 20, 2004. Prod. # 904A11-PDF-ENG
Pennzoil-Quaker State Canada: The One-to-One Decision (A)
Director of Business and lubricants for Pennzoil-Quaker State Canada faced a serious problem – to overcome the apathy of customers to change the engine oil. Increasing the frequency of oil changes and improving retention of its customers are critical to the financial success of the company. In response to this challenge, the director had to […]
Dabbawallahs of Mumbai (B)
Additive (A) case. “Hide by Larry Menor, Chandra Sekhar Ramasastry Source: Richard Ivey School of Business Foundation 5 pages. Publication Date: April 26, 2004. Prod. #: 904D13-PDF-ENG
Kraves Candy Co.–Clodhoppers (B)
Additive (A) case. “Hide by Stewart Thornhill, Chris Sturby Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: 05 May 2004. Prod. #: 904M29-PDF-ENG
Kraves Candy Co.–Clodhoppers (C)
Additive (A) case. “Hide by Stewart Thornhill, Chris Sturby Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: 05 May 2004. Prod. #: 904M30-PDF-ENG
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