More than ever, the commercialization of new products based on the patent requires relying on several inventions are usually common among various organizations. Success requires overcoming organizational barriers and transaction costs related to access intellectual property. Innovators should also evaluate how best to appropriate value from the unique combination, they create. This article presents a framework that provides a way to address both of these problems. They include a set of guidelines to assist managers in the selection of three types of commercialization mechanisms: licensing, component and integration. This paper then explores three strategies for assigning a value to its own patent innovator (s): property, defense, and use. Choosing a strategy defines the scope of intellectual property portfolio, which must be collected to capture the best value. Four case studies demonstrate the application of the basic theoretical concepts in real life situations. "Hide
by Deepak Somaya, David J. Teece, Simon Wakeman Source: California Management Review 33 pages. Publication Date: August 10, 2011. Prod. #: CMR488-PDF-ENG
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